Harvester Business Report

February 01, 2025 – May 31, 2025 · Source: Production Database

Total Bookings

147

Unique Machines

Working Hours

1,093.87

Total Invoice

₹18,69,363

Owner Settlement

₹17,05,012

Customer Paid

₹17,01,622

Total Offer Losses

₹3,50,873

Net Profit

₹-1,86,522

Net Profit Calculation

Total Invoice Amount₹18,69,363.18

− Machine Owner Settlement₹17,05,012.19

− Payment Offer Loss (Availed)₹1,67,541.55

− Cashback Offer Loss (Availed)₹30,840.43

− 50% Paddy Load Offer Loss₹1,52,490.97

= Net Profit₹-1,86,521.96

Monthly Revenue vs Costs

Monthly Net Profit

Bookings by Work Type

Offer Losses Breakdown

Month-by-Month Breakdown

Month	Bookings	Unique Machines	Hours	Invoice	Owner Settlement	Payment Offer Loss	Cashback Loss	Paddy Load Loss	Net Profit
Feb 2025	27	4	213.82	₹4,74,824	₹4,41,628	₹20,851	₹509	₹53	₹11,783
Mar 2025	90	7	620.45	₹9,86,316	₹8,90,069	₹1,04,222	₹24,928	₹1,11,037	₹-1,43,940
Apr 2025	26	7	215.73	₹3,42,412	₹3,11,891	₹35,587	₹5,404	₹31,811	₹-42,281
May 2025	4	2	43.87	₹65,811	₹61,424	₹6,881	₹0	₹9,591	₹-12,085
Total	147	11	1,093.87	₹18,69,363	₹17,05,012	₹1,67,542	₹30,840	₹1,52,491	₹-1,86,522

Breakdown by Work Type

Work Type	Bookings	Unique Machines	Hours	Invoice	Owner Settlement	Payment Offer Loss	Cashback Loss
Paddy Threshing	115	9	873.40	₹13,71,959	₹12,42,723	₹1,46,417	₹30,618
Maize Threshing	26	2	211.61	₹4,76,124	₹4,42,796	₹19,889	₹0
Paddy Threshing Belt	6	1	8.86	₹21,280	₹19,494	₹1,236	₹222
Total	147	11	1,093.87	₹18,69,363	₹17,05,012	₹1,67,542	₹30,840

Cashback Breakdown

Status	Transactions	Amount	Notes
Availed	42	₹29,700	Fully redeemed by customers
Partially Availed & Expired	3	₹1,141 / ₹830 expired	Partially used
Expired	60	₹29,371	Not used — no actual loss
Total Credited	105	₹61,041
Actual Loss (Availed)	45	₹30,840

50% Paddy Load Offer Breakdown

Tractor/Trailer Paddy Load transport bookings with "Feb - May 2025 payment offer 50%" (Offer ID 35)

Month	Bookings Availed	Offer Loss
Feb 2025	1	₹53
Mar 2025	63	₹1,11,037
Apr 2025	31	₹31,811
May 2025	15	₹9,591
Total	110	₹1,52,491

Key Harvester Payment Offers (Active in Period)

Offer ID	Name	Type	Value	Validity
33	Jan to May Harvester Payment offer ₹100	Fixed	₹100	Jan 15 – Mar 15, 2025
34	Feb - May 2025 Tyre Harvester payment offer Rs.150	Fixed	₹150	Feb 20 – May 20, 2025
35	Feb - May 2025 payment offer 50% (Paddy Load)	Percentage	50%	Mar 05 – May 20, 2025
36	Feb - May 2025 Belt Harvester payment offer Rs.100	Fixed	₹100	Feb 20 – May 20, 2025
37	Apr - May 2025 Tyre Harvester payment offer Rs.150 (Amaravathi)	Fixed	₹150	Apr 27 – Jun 03, 2025

2026 Harvester Season Plan

March 18 – May 15, 2026 · 59 Days · Target: 1,500 Hours · Customer Acquisition Strategy

Target Hours

1,500

Season Duration

59 Days

Vehicles

3 FT + 1 PT

Rate / Hour

₹1,500

Commission / Hour

₹50

Loss / Hour

₹-260

Est. Harvester Loss

₹-3,90,000

Est. Total Budget

₹-5,98,500

Per-Hour Economics

Harvesting Rate₹1,500/hr

− Machine Owner Settlement₹1,450/hr

= Company Commission₹50/hr

− Payment Offer₹150/hr

− AgroCare Cashback₹80/hr

− Tractor Cashback₹80/hr

= Net Per Hour₹-260/hr

Strategy: Running harvester as a customer acquisition channel. Each harvester booking introduces farmers to the OX Agry platform. Cashback offers (AgroCare + Tractor) are designed to convert these farmers into tractor booking customers in the Apr–Sep season (cashback valid 120 days, covers dry + wet plough).

Monthly Hours Target & Budget

Cumulative Hours Tracker

Loss Breakdown (₹5.99L Total)

2025 Actual vs 2026 Plan

Monthly Breakdown

Period	Days	Hours Target	Daily Run Rate	Bookings/Day	Hrs/Vehicle/Day	Harvester Loss	Paddy Load Loss	Cumulative Loss
Mar 18–31	14	250	~18 hrs/day	2–3	~5 hrs	₹65,000	₹34,750	₹99,750
Apr 1–30 (Peak)	30	900	~30 hrs/day	~4	~8 hrs	₹2,34,000	₹1,25,100	₹4,58,850
May 1–15	15	350	~23 hrs/day	~3	~6 hrs	₹91,000	₹48,650	₹5,98,500
Total	59	1,500	~25 avg	~3 avg	~6.5 avg	₹3,90,000	₹2,08,500	₹5,98,500

Checkpoint Tripwires

If cumulative hours fall below these thresholds, take corrective action.

#	Date	Min Cumulative Hours	Max Loss at Checkpoint	Action if Below
1	Mar 31	200	₹79,800	Review area coverage — is Balasamudram accessible?
2	Apr 15	650	₹2,59,350	Peak isn't peaking — expand to Amaravathi early
3	Apr 30	1,150	₹4,58,850	Need 350 in 15 days to hit target — stretch but possible
4	May 15	1,500	₹5,98,500	Season end — final tally

2026 Offer Structure

Harvester Offers

Offer	Type	Value	Est. Cost (1,500 hrs)	Purpose
Payment Offer	Instant Discount	₹150/hr	₹2,25,000	Attract bookings — customer sees ₹1,350 effective rate
AgroCare Cashback	Cashback Credit	₹80/hr	₹1,20,000	Drive AgroCare product purchases
Tractor Cashback	Cashback Credit	₹80/hr	₹1,20,000	Convert to tractor bookings (Apr–Sep), valid 120 days
50% Paddy Load	% Discount	50%	~₹2,08,500	Paddy transport with harvesting
Total Estimated Offer Cost			₹6,73,500

Tractor / Other Offers (All Areas, until Apr 30)

Area / Service	Payment Offer	Cashback	Total Cap
Palani	7%	3%	10%
Kolumam & Amaravathi Dam	10%	—	10%
JCB Services	5%	—	5%
Drone Services	5%	—	5%

Weekly Tracking Metrics

Metric	Why	Target
Cumulative hours vs plan	Are we on pace?	Per checkpoint table above
Cashback redemptions (AgroCare + Tractor)	Is cross-sell working?	>43% availing (beat 2025)
Paddy load bookings	Is 50% offer driving volume or just bleeding?	Monitor cost per booking
Unique customers vs repeat	Are we acquiring NEW farmers?	Track new vs returning ratio
Area-wise split	Is Balasamudram saturated?	Expand trigger if >80% from one area

Customer Acquisition ROI

The ₹5.99L spend is justified if acquired farmers return for tractor bookings (Apr–Sep).

Scenario	New Farmers	CAC per Farmer	Tractor Bookings to Break Even
Conservative	80	₹7,481	~8 bookings/farmer (@ ₹900 avg)
Moderate	120	₹4,988	~5 bookings/farmer
Optimistic	180	₹3,325	~4 bookings/farmer

Avg tractor booking value~₹900/hr

Commission at 7%₹63/hr

Avg booking ~2 hrs₹126/booking

Breakeven (moderate): 120 farmers × 5 bookings = 600 tractor bookings

6-Month Area Roadmap

Month	Primary Area	Activity	Notes
Mar	Palani (Balasamudram)	Harvester bookings	Season kickoff, ramp up vehicles
Apr (Peak)	Palani + Balasamudram	Harvester peak + tractor if rain	30 hrs/day target, all vehicles running
May	Balasamudram	Puddling if rain, else dry plough	Harvester winding down, transition to tractor
Jun	Amaravathi	Tractor bookings (river irrigation)	Shift operations, cashback conversions start
Jul–Aug	Kolumam, Komaralingam, Madathukulam, Kaniyur, Alangiyam	Expansion — tractor + new areas	Brand presence push, measure CAC payback

Rate Cards

All active rate card configurations

General (42)

Transport (3)

Seasonal (16)

Fuel Bunk (12)

General Rate Cards — Info & Rates

ID	Machinery	Work	Implement	Category	Grade	Calc	2WD	4WD	Impl	Comm%	Cashback
1	Tractor	Dry plough	42 Blade Rotavator	Sandy	-	Hour	900	900	100	10%	Yes
2	Tractor	Wet plough	42 Blade Rotavator	Sandy	-	Hour	1,000	1,000	100	10%	Yes
3	Tractor	Dry plough	9 Tyne Rigid Cultivator	Sandy	-	Hour	850	850	50	10%	Yes
4	Tractor	Dry plough	5 Tyne Rigid Cultivator	Sandy	-	Hour	850	850	50	10%	Yes
5	Tractor	Dry plough	9 Tyne Spring Cultivator	Silt	-	Hour	850	850	50	10%	Yes
6	Tractor	Dry plough	Paar Cultivator	Silt	-	Hour	850	850	50	10%	Yes
7	Tractor	Wet plough	Puddler Leveler	Silt	-	Hour	1,125	1,125	375	10%	Yes
8	Tractor	Dry plough	36 Blade Rotavator	Silt	-	Hour	760	-	190	10%	Yes
9	Tractor	Round Paddy Straw Thread	Baler	Silt	-	Count	27	-	11	10%	Yes
10	Tractor	Trenching	Trencher	Silt	-	Count	8	-	2	10%	Yes
12	Tractor	Recovery	Recovery	-	-	Hour	600	-	0	10%	Yes
13	Tractor	Dry plough	12 Disc Harrow	Silt	-	Hour	900	-	200	10%	Yes
14	Harvester	Paddy Threshing	-	-	A	Hour	1,500	2,000	-	₹100	Yes
15	Tractor	Round Paddy Straw Jute	Baler	-	-	Count	28	-	12	10%	Yes
16	Tractor	Maize Straw	Baler	-	-	Count	46	-	24	10%	Yes
17	Tractor	Maize Flower Roll	Baler	-	-	Count	56	-	24	10%	Yes
18	Tractor	White Sorghum Straw	Baler	-	-	Count	42	-	18	10%	Yes
19	Harvester	Horse Gram Threshing	-	-	-	Hour	1,700	-	-	₹200	Yes
26	Tractor	Gauge Wheel Wet Plough	Gauge Wheel	-	-	Hour	950	950	50	10%	Yes
28	Harvester	Paddy Threshing Belt	-	-	A	Hour	2,600	-	-	₹100	Yes
29	Harvester	Paddy Threshing	-	-	B	Hour	1,400	-	-	₹100	Yes
30	Harvester	Maize Threshing	-	-	A	Hour	2,500	-	-	₹300	Yes
31	Backhoe Loader	Agriculture	-	-	-	Hour	1,050	-	-	7%	No
32	Tractor	Coconut Mulching	18 Blade Mulcher	-	-	Hour	1,300	-	200	7%	Yes
33	Drone	Spraying	-	-	-	Count	500	-	-	10%	Yes
34	Tractor	Banana Mulching	42 Blade Rotavator	-	-	Hour	1,300	-	200	7%	Yes
35	Tractor	Specialized Wet Plough	42 Blade Rotavator	-	-	Hour	1,200	1,200	200	7%	Yes
44	Power Tiller	Coconut Tree Bund Work	-	-	-	Count	30	-	-	₹2	Yes

Transport Rate Cards

ID	Machinery	Work	Implement	Calc	Empty Tar	Load Tar	Load Dirt (2WD)	Wait	Run	Impl Empty Tar	Impl Load Tar	Comm%
1	Tractor	Fertilizer Load	Trailer	Count	24	64	64	120	24	6	16	10%
2	Tractor	Bale Load	Trailer	Count	24	80	80	160	24	6	20	10%
3	Tractor	Paddy Load	Trailer	Count	24	48	48	80	24	6	12	10%

Seasonal Rate Cards

ID	Machinery	Work	Implement	Calc	2WD Amt	4WD Amt	Impl Amt
1	Tractor	Dry plough	42 Blade Rotavator	Hour	900	900	100
2	Tractor	Dry plough	9 Tyne Rigid Cultivator	Hour	850	850	50
3	Tractor	Dry plough	5 Tyne Rigid Cultivator	Hour	850	850	50
4	Tractor	Dry plough	9 Tyne Spring Cultivator	Hour	850	850	50
5	Tractor	Dry plough	Paar Cultivator	Hour	850	850	50
6	Tractor	Wet plough	42 Blade Rotavator	Hour	1,100	1,100	100
7	Tractor	Wet plough	Puddler Leveler	Hour	1,000	1,000	300
8	Tractor	Dry plough	12 Disc Harrow	Hour	900	-	200
9	Harvester	Paddy Threshing	-	Hour	1,500	-	-
10	Tractor	White Sorghum Straw	Baler	Count	50	-	15
11	Tractor	Maize Flower Roll	Baler	Count	50	-	15
12	Tractor	Maize Straw	Baler	Count	50	-	15
13	Tractor	Round Paddy Straw Jute	Baler	Count	26	-	12
14	Tractor	Round Paddy Straw Thread	Baler	Count	25	-	11
15	Harvester	Horse Gram Threshing	-	Hour	1,700	-	-
21	Harvester	Paddy Threshing Belt	-	Hour	2,300	-	-

Fuel Bunk Rate Cards

ID	Fuel Bunk	Fuel Type	Rate/Litre (₹)	Date
12	Sathya Mohan Filling Point	Diesel	93.72	2025-02-24
11	SHRI ESHWAR AGENCIES	Diesel	93.45	2024-12-23
10	SHRI ESHWAR AGENCIES	Diesel	93.43	2024-12-20
9	Ciki Vahana Agency	Diesel	93.68	2024-12-04
8	Bright Auto Agencies	Diesel	93.32	2024-09-11
7	Sree Kanishka Agency	Diesel	93.45	2024-07-03
6	Sree Kanishka Agency	Petrol	102.04	2024-07-03
5	RENUGAMBAL AGENCY PAVUNJUR	Diesel	93.04	2024-04-19
4	Ciki Vahana Agency	Petrol	102.04	2024-03-15
3	Ciki Vahana Agency	Diesel	93.67	2024-03-15
1	Ciki Vahana Agency	Diesel	95.52	2023-10-01
2	Ciki Vahana Agency	Petrol	103.92	2023-10-01